Authentic and fun marketing that attracts your target audience and fuels your creative spirit
Be Yourself Marketing
Resources

Resources

Level up Your Marketing, Mindset, and Your Adventure Time

EG Hiking on a Forest Preserve trail

I tell everyone I am an aspiring Offgrid Bohemian Nomad.

Spending time in wild spaces and places fuels me and I thrive in the splendor of it all.

I want to protect the natural world we live in, not just for my benefit, but for the benefit of everyone.

I have affiliate relationships with some of the resources shared on this page, but you don’t pay more, and I won’t keep the earnings. Any funds I generate will be donated to charities protecting the environment and wildlife.

You’ll get to choose in a poll, I’ll post the receipt and running total.

Help preserve nature and its wildlife so you and future generations get to experience it.

Sandy Franks testimonial for EG Orren about her consistently learning new things and finding more resources to benefit her clients in their marketing

“… what impresses me about her is how quickly she learns. In fact learning is her thing. She’s constantly learning and striving to gain more knowledge to level up her skills. She’s also what I like to call a thinker … so she’ll come up with strategies and ideas that can have a huge impact on a company’s bottom line.”
– Sandy Franks – Senior Copy Chief at AWAI and former Executive Publisher with Agora Inc.

Marketing Books

This is Marketing Book Cover Seth Godin
This is Marketing by Seth Godin

Number-one Wall Street Journal best-seller. Instant New York Times best-seller. A game-changing approach to marketing, sales, and advertising.

Overdeliver Book cover Brian Kurtz
Overdeliver by Brian Kurtz

Build a business for a lifetime playing the long game in direct response marketing.

Everybody Writes book cover Ann Handley
Everybody Writes by Ann Handley

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.

EG Orren with Ann Handley personal message to enjoy her new book Everybody Writes
The New Rule sof Marketing and Pr Book cover by David Meerman Scott
The New Rules of Marketing and PR by David Meerman Scott

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

Content Inc. book cover joe poluzzi
Content Inc. by Joe Poluzzi

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

The Advertising Solution book cover craig simpson and Brian Kurtz
The Advertising Solution by Craig Simpson and Brian Kurtz

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing experts Craig Simpson and Brian Kurtz deliver an education on how to create best-in-class direct marketing and advertising copy.

Magnetic Marketing Book cover by Dan Kennedy
Magnetic Marketing by Dan Kennedy

Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised.

Ready, Aim, Fire book cover by Michael Materson (aka Mark Ford)
Ready, Fire, Aim by Michael Masterson

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors.

EG and Mark Ford, author of Ready, Fire, Aim
Launch book cover by Jeff Walker
Launch by Jeff Walker

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

UNmarketing book cover by scott stratten
UNmarketing by Scott Stratten

UnMarket to build trust and make lifelong customers!

The customer rules book cover by lee cockerell
The Customer Rules by Lee Cockerell

The former EVP of Walt Disney World shares indispensable rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.

retention point book cover by robert skrob
Retention Point by Robert Skrob

Membership Growth Comes From Retention, Not From Getting New Members

Marketing Podcasts

marketing mentor podcast with ilise benun
get your customers to buy again and again email marketing podcast
MIb podcast with rick barker
social media marketing with michael stelzner podcast

Marketing / Writing Programs

Awai method for becoming a skilled, in-demand copywriter program cover
The AWAI MethodTM for Becoming a Skilled, In-Demand Copywriter

American Writers & Artists Institute’s foundational program is designed to have you writing for money in 30 days or less…

Hands-on training…Assignments with feedback…A portfolio of five professional samples …And more!

Mindset Books

REWORK by Jason Fried book cover
REwork by Jason Fried

From the founders of the trailblazing software company 37signals, here is a different kind of business book one that explores a new reality.

Tiny habits by bj fogg book cover
Tiny Habits by BJ Fogg

A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily.

how to change by katy milkman
How to Change by Katy Milkman

Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change.

mindset by carol dweck book cover
Mindset by Carol Dweck

A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily.

Off-Grid Lifestyle Tech

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun”

~ Mary Lou Cook